The World Out of Home Organisation (WOO) has unveiled its 2024 Global Expenditure Survey, showing substantial growth in the Out of Home (OOH) advertising sector. In 2023, global OOH expenditure reached $41.9 billion USD, accounting for 5.2% of global advertising expenditure. Projections suggest this figure will rise to $45.3 billion USD in 2024. Comprehensive Survey […]
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