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Cedara Launches New Tool to Measure Carbon Emissions in OOH Ads

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Cedara, a carbon intelligence platform, has introduced a new tool designed to measure carbon emissions in out-of-home (OOH) advertising. This tool is the first to measure both traditional and digital OOH advertising according to the latest standards from the Global Alliance for Responsible Media (GARM) and Ad Net Zero, offering enhanced transparency in the industry. […]

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