VIOOH, a prominent global digital out-of-home (DOOH) supply-side platform, recently announced its carbon emissions for 2023, revealing emissions significantly below industry averages for programmatic advertising. Working in partnership with Cedara, a carbon intelligence platform, VIOOH reported an emissions intensity under 0.35 grams of CO2 equivalent (CO2e) per ad impression—an efficiency over ten times greater than […]
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