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PRN Partners with Basic-Fit to Launch Full-Service Retail Media Network in France

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PRN, a leader in digital in-store advertising, is set to launch its first European retail media network (RMN) through a new partnership with Basic-Fit, the largest fitness chain in Europe. Beginning January 1, 2025, PRN will oversee the monetization of digital advertising across 852 Basic-Fit locations in France, utilizing over 5,000 displays and generating more […]

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