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GroupM and Incremental Partner to Boost Retail Media Planning

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GroupM, WPP’s media investment group, has announced a strategic partnership with Incremental, a leading provider of neutral retail media solutions. This collaboration aims to advance GroupM’s integrated commerce media offerings by incorporating Incremental’s advanced retail media forecasting, planning, and measurement capabilities into Open Media Studio, an end-to-end media delivery platform developed by Choreograph and available […]

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