NEW YORK – The Digital Place-Based Advertising Association (DPAA) has unveiled its latest study, revealing significant trends and growth opportunities in the digital out-of-home (DOOH) advertising sector. Conducted by Advertiser Perceptions and sponsored by Kochava, the “DPAA 2024 Omnichannel Decision-Makers Study” showcases the increasing confidence among marketers and agencies in the DOOH market. Key Insights […]
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